Cookie Policy

 

Last Updated: July 05, 2026

 

Welcome to deyestore.com (hereinafter referred to as "we," "us," or "our website"). To ensure our website functions correctly and to provide you with a better, more personalized browsing, shopping, and download experience, we store small data files called "cookies" on your device.

This policy aims to explain what cookies we use on our website and related affiliate services, what they do, and how you can manage them.

1. What Are Cookies?

Cookies are small text files that your browser stores on your computer, tablet, or smartphone when you visit a website. They help the website remember your actions and preferences (such as login info, language, shopping cart items, etc.) over a period of time, so you don't have to re-enter them whenever you return to the site.

2. Types of Cookies We Use and Their Purposes

Based on our latest cookie data, our website and related ecosystem services (such as Shopify, Shop App, and Google components) primarily use the following categories of cookies:

A. Strictly Necessary & Security Cookies

These cookies are essential for the basic functionality, secure transactions, and fraud prevention of our website. They cannot be turned off in our systems.

Cookie Name

Provider / Domain

Lifespan

Primary Purpose

_shopify_essential, _shopify_essential_

Shopify (.shopify.com / [www.deyestore.com](https://www.deyestore.com))

1 year

Ensures core transactional functions, account login, and checkout security of the Shopify e-commerce system work properly.

_merchant_essential

Shopify (.shopify.com)

9 months

Stores essential basic settings and preferences for both merchants and users.

_shop_app_essential

Shop App (.shop.app)

1 year

Supports accelerated checkout and core underlying features related to the integrated Shop App.

cart, cart_currency, localization

Store System ([www.deyestore.com](https://www.deyestore.com))

1 month to 1 year

Remembers your shopping cart items, checkout currency (e.g., EUR), and your geographical location (e.g., BE).

cf_clearance

Cloudflare (.deyestore.com)

1 year

Used for network security defense (e.g., stopping DDoS attacks and malicious bots) by verifying whether the visitor is a real human.

__Secure-BUCKET

Google (.google.com)

2 months

Security cookie provided by Google to secure data transmission and prevent routing fraud.

AEC

Google (.google.com)

3 months

Ensures detection and prevention of fraudulent activities to protect user browsing security.

NID

Google (.google.com)

6 months

Stores user preferences or remembers security verification data while the user is logged out.

mto_pvs

Shopify (.shopify.com)

Session

Pageview state and fundamental security management.

B. Analytics & Performance Cookies

These cookies collect anonymous data on how visitors use our website and applications (such as page pathing and traffic sources). This data helps us continuously optimize website performance and user experience.

Cookie Name

Provider / Domain

Lifespan

Primary Purpose

_ga, _ga_* (e.g., _ga_W6NECZNE63)

Google Analytics (.deyestore.com / .shopify.com)

Up to approx. 13 months

Collects anonymous traffic data, user journey paths, and time spent on pages for website performance analytics.

_ga, _ga_6VGGZHMLM2

Google Play (.play.google.com)

Up to approx. 13 months

Tracks visits and conversion metrics driven by the Google Play Store or related app ecosystems.

_shop_app_analytics

Shop App (.shop.app)

Approx. 7 months

Analyzes user interactions and engagement metrics from the Shop mobile application or its ecosystem.

v:a:3

Shopify (.shopify.com)

Approx. 1 year

Used for A/B testing or user experience experiments on the website, logging which test group the user is assigned to.

C. Marketing & Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests on our site or third-party platforms. They also limit the number of times you see the same ad and help measure the effectiveness of advertising campaigns.

Cookie Name

Provider / Domain

Lifespan

Primary Purpose

_fbp

Meta / Facebook (.shopify.com)

Approx. 3 months

Tracks ad conversion rates and delivers targeted Facebook/Instagram ads to users who have previously browsed products on our site.

_gcl_au

Google AdSense / Ads System (.shopify.com / .play.google.com)

Approx. 3 months

Tracks Google ad clicks and conversion attributions to optimize the performance of Google Ads.

FPID, FPLC, FPAU

Google Tag Manager Server-side

Up to approx. 13 months

Works with first-party data collection for advanced ad attribution analysis to improve ad targeting accuracy.

_ttp, ttcsid, ttcsid_*

TikTok (.www.deyestore.com)

Up to approx. 1 year

Measures TikTok ad efficiency and recommends products you might be interested in on TikTok.

clck

Advertising / Affiliate System

Approx. 1 year

Logs specific clicks or referral sources for marketing channel attribution.

_merchant_marketing

Shopify Marketing Tools

Approx. 7 months

Manages cross-channel marketing campaigns and tracks marketing preferences.

li_fat_id_s

LinkedIn / Third-Party Ads

Approx. 1 month

Used for conversion tracking and targeted advertising across third-party social/ad media platforms.

3. How Can You Control and Manage Cookies?

You have the right to manage or delete cookies according to your preferences.

· Browser Settings: Most web browsers allow you to refuse or delete cookies. The exact path to these settings varies by browser. You can visit the "Help" page of your specific browser (such as Google Chrome, Safari, Mozilla Firefox, Microsoft Edge, etc.) for detailed instructions.

· Cookie Banner / Popup: When you first visit our website, you can use our Cookie Preference Panel at the bottom of the page to choose whether to accept or decline non-essential "Analytics" and "Marketing" cookies.

· Do Not Track: Our system recognizes and respects "Global Privacy Control (GPC)" or "Do Not Track (DNT)" signals deployed by many modern browsers.

· Please Note: If you choose to completely disable or delete strictly necessary cookies, certain features of this website (such as adding items to the cart, secure checkout, or application integration downloads) may not function properly, which will directly impact your shopping experience.

4. Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our business operations or legal and regulatory requirements. Any changes will be posted on this page with an updated "Last Updated" date at the top.

5. Contact Us

If you have any questions regarding this Cookie Policy or your privacy protection, please feel free to contact us:

Official Website: https://www.deyestore.com

Email:  info.deyestore@deye.com.cn